100 BOOKS: ENTREPRENEURSHIP, INNOVATION
AND BUSINESS

Possible minds: twenty-five ways of looking at AI

from John Brockman

More than sixty years ago, mathematician-philosopher Norbert Wiener published a book on the place of machines in society that ended with a warning: â€...

Fewer, bigger, bolder: from mindless expansion to focused growth

from Sanjay Khosla, Mohanbir Sawhney

Fewer, Bigger, Bolder is a step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the righ...

Crossing the chasm: marketing and selling high-tech products to mainstream customers

from Geoffrey Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing...

Conscious Business: How to Build Value through Values

from Fred Kofman

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your...

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

from Paul B. Carroll, Chunka Mui

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson to...

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

from Ed Catmull

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—in...

Work Rules!: Insights from inside Google that will transform how you live and lead

from Laszlo Bock

From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attrac...

HBR's 10 Must Reads on Business Model Innovation

from Mark W. Johnson, Rita Gunther McGrath, Clayton Christensen, Steve Blank

If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and s...

The entrepreneur's guide to customer development: a cheat sheet to the four steps to the epiphany

from Brant Cooper and Patrick Vlaskovits

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, develope...

The startup way

from Eric Ries

In The Startup Way, the author turns his attention to a new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech tit...