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ArticleYour customers don't buy your product: they seek progress. Jobs to be Done, explained from the first saleSpending thousands of dollars on campaigns for your product can be money down the drain if you don't know why your customers really choose it. Clayton Christensen called it Jobs to be Done: people don't buy products, the
VideoFrancisco Santolo on Future Hacker | Interactive session with Beatrys Rodrigues and Itai Talmi
PodcastFrancisco Santolo: Start with Purpose
Book$100M Leads: How to Get Strangers To Want To Buy Your StuffAlex HormoziLatest 330 pieces
ArticleOf Course You're Conscious. Richard Dawkins, biologist and evolutionary theorist, and the consciousness of agents
VideoMarcos Bruno: Nothing Is Impossible If We Follow Our Purpose | Scalabl Talks
PodcastFrancisco Santolo: The Myth About Scaling Your Business Fast
Book$100M Offers: How to Make Offers So Good People Feel Stupid Saying NoAlex Hormozi
TestimonialPartnership with Young Entrepreneurs' Alliance G20
ArticleHow to Build Culture in an Agentic Team of 30 AI Agents
VideoFrancisco Santolo lectures at Barcelona Tech City invited by Accenture
PodcastFrancisco Santolo in Modo Beta: The Importance of Learning for the Entrepreneur
BookAI Superpowers: China, Silicon Valley, and the New World OrderKai-Fu Lee
TestimonialEntrepreneurship & Innovation Program
ArticleWhat Harvard Business Review Described, We Already Operate
VideoFrancisco Santolo | Stanford Graduation Speech
PodcastFrancisco Santolo on Radio Indigo: Scalabl Methodology Arrives in India
BookAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad OnesJames Clear
TestimonialScalabl Talks | A call with Bob Dorf
ArticleWhat an AI Learned About Analyzing Businesses
VideoFrancisco Santolo: The Ego Trap
PodcastFrancisco Santolo in Liquid Times: A Different Way of Learning to Be An Entrepreneur
BookBetter, Simpler Strategy: A Practical Guide to Value ManagementFelix Oberholzer-Gee
TestimonialOur Cornerstones: Networking, Relationships and Giving First
ArticleThe Trend Holds: Most AI Projects Still Fail to Deliver ROI
VideoFernando Brys: "I Want to Transform My Province and I Need Your Help"
PodcastFrancisco Santolo on Radio Continental: The Journey of a Serial Entrepreneur
BookBuilt to Last: Successful Habits of Visionary CompaniesJim Collins & Jerry I. Porras