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Reinventing giants: how chinese global competitor haier has changed the way big companies transform

Reinventing giants: how chinese global competitor haier has changed the way big companies transform

by Bill Fischer, Umberto Lago, Fang Liu

Leadership and management

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Synopsis

Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the “world’s best” companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world’s largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.
Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. Contains information for any company grappling with competition in the global marketplace. Shows how to liberate employees’ talent to drive business success.
“Reinventing Giants” helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier’s lessons directly to their own organizations.

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