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The entrepreneur's guide to customer development: a cheat sheet to the four steps to the epiphany

The entrepreneur's guide to customer development: a cheat sheet to the four steps to the epiphany

by Brant Cooper and Patrick Vlaskovits

Entrepreneurial methodology

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Synopsis

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur’s Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.
No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;”get out of the building;” foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers’ process; and prepare your startup to scale up.
This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners.

scalabl
scalabl
scalabl