It is now. We need to move. Don't stay static living the way we've always done.
For a long time, we equated stability with security. You had a safe job, you saved, you grew based on a plan. You avoided risks by not moving. Telling you that this is in the process of changing is nothing new.
But I do want to insist on the transformation that companies are experiencing. Originally a structure of repetition at scale based on capital and labor, today they must reinvent themselves completely.
This process, already in full swing, will intensify in the coming months. And in a few years, these organizations will be unrecognizable, with the labor market having been completely transformed.
In 2019, pre-pandemic, I published in Infobae "The Future of Work Belongs to Entrepreneurs." The transition to what at that time sounded like science fiction is becoming clearer every day.
Today, companies repeat their way to bankruptcy. Without flexibility, without dynamic business models, without ambidexterity (exploitation + continuous exploration), there is no future.
The valuation of companies in the market depends on the growth story we tell. That valuation is often a very high multiple of current reality. There is an abrupt change in the stories. And in what we can expect. This accelerates transformation and shocks.
Roles are changing, industries are reorganizing while suffering disruption from new players. The impact today on the software industry is brutal. Companies that navigated years of prosperity now wonder what to become, and how.
Skills and unique knowledge that were once enormously valuable are being democratized and tend to become commoditized. And in exponential times, technology accelerates that process further and further.
There are traditional risks, the ones we grew up with and were trained on: exposing ourselves, learning something new, starting over in another discipline, changing jobs, or starting a business.
But the more subtle and dangerous risks that are now beginning to take hold are: living with a rigid professional identity, depending on a single income, maintaining a high lifestyle that leaves you with no margin, not nurturing your network, not learning continuously, not exploring new methodologies or tools.
Believing that staying still protects you is, in my view, one of the greatest mistakes of our time.
Many people think they are choosing stability when today they are actually choosing inaction. And inaction is not neutral; it is a strategic decision. It is deciding not to learn the new, not to innovate, not to venture out, not to build options. Waiting for circumstances to improve.
I leave you with a phrase and I invite you to carry it with you: the risk is not in moving, but in running out of options. And options don't appear when you need them; they are built beforehand.
They are built by opening yourself to new things, learning from scratch, creating value in multiple places, relating to others from a place of giving, developing your own projects, even if they are incipient and alongside your job. They are built with margin: time, money, energy.
They are built by maintaining a flexible identity and not limiting your value to what you tell yourself you are, your past achievements, and least of all to what you own.
And there is a great multiplier: your network. The people you talk to, who think with you, who challenge and inspire you. When you need options, they won't be there if you haven't previously cultivated those relationships through giving and being present.
Options means: learning continuously, being exposed to stimuli and inspiration. Being able to create value in more than one place. Having an active network (social capital). Building your own projects outside of formal work. Enabling room to maneuver (time + money + energy). Sustaining a flexible identity. Not associating your value with what you have or your past achievements.
When you need options, they don't just appear. They are built before the shock.
