Entrepreneurship is not reserved for a few!

In recent times the press has become obsessed with the "rise" of "unicorns", companies with astronomical valuations that we could also call "the genie in the lamp" (because they eventually fade away).

In this same dynamic, as I have maintained publicly for many years, the leaders of the ecosystem have distorted what entrepreneurship represents to favor their own interests, placing the focus on money, investment and the need for a continuity of rounds to finance companies deficient.

With the liquidity crisis and growing scandals in the Venture Capital ecosystem, curiosity grows about other figures of entrepreneurship, both more aligned with the business methodology that we teach at Scalabl since 2016: the zebras? and the camels.

Zebras symbolize building ethical and sustainable companies. It is not just about seeking financial success at any price, but about creating sustainable organizations that generate a positive impact on society.

• Inclusive. They are zebras because they do not distinguish between race or social class. Seeking profitability while contributing to improving society.
• Community. Instead of seeking to stand out from their ‘competitors’ seek to join groups or companies of the same field to create a community and protect themselves to guarantee their survival.
• Resistance. These companies are built with resilience and capital efficiency that is unmatched.

On the other hand, camels represent our ability to resist and adapt to the challenges of the business world.

Entrepreneurship is not an easy path and the only certainty is that obstacles will arise along the way. But by adopting a camel mentality, we can persevere and find creative solutions even in the most difficult situations. Strategies like bootstrapping allow us to build strong, profitable businesses over time.

Rather than seeking external financing, bootstrapping is based on generating revenue from the start and building strong relationships with customers. It's about developing products and services that solve real problems and that customers are willing to pay for. By focusing on generating value for customers and building long-term relationships, we can finance our growth organically with sales.

The fundamental point is that business success is not limited to market valuation or media attention.It is about building a business that gives you personal satisfaction, creates value for others and adapts to the changing challenges of the environment business. So that challenges stereotypes, find your own path and create a business that is authentic, sustainable and meaningful to you and others.

I leave you a podcast complementary: What is it a unicorn?