Today it is easy to find business ideas on the Internet:
Lists of the 50 infallible businesses, fabulous high-ticket funnels with a guarantee! and magical recipes on TikTok, YouTube, or words from your favorite Influencer.
Some launch live challenges of x videos, with which they invite their audience to win 30 or 40 thousand dollars. Most of the time they are joining you in a pyramid scheme.
Or simply playing with your illusion.
It is understandable that, faced with the vertigo of starting, or the recurrence of failure, looking for a shortcut seems tempting.
But there is a deep problem with this practice of running pre-built models.
Even if they were potentially virtuous, they ignore the most important thing: where you will find your consumer.
Without that data and without knowing in practice how to find a unique segment, there is no value proposition, no channel, or income model that works.
and also
Copying ideas leads to saturated markets
When an idea already circulates as a replicable formula, it is usually highly competitive or will soon be (Danger: red ocean)
And as we teach at Scalabl®, more competition = tendency towards zero profitability. You enter late, without an advantage, and end up fighting for price, without differential, entry barrier or "traction", which is not sustainable.
The only question that matters: who are you helping to progress?
Instead of starting from the product or the fashion business, start with the only thing that matters: the customer.
You don't need 1, you need a segment to grow.
Who is it? Where do I find it? What progress do you want to make? What prevents you from achieving it? What is your willingness to pay? Why are you dissatisfied with current solutions?
This is the heart of real segmentation, and this is how it is built from the methodology: conducting problem interviews that connect you with real pains, not with office conjectures (as Steve Blank, father of modern entrepreneurship, would say).
Business models without clients are castles in the air
Many copied business models fail because they do not respond to a real need. They are empty structures that do not tell you who buys, why they buy, how you find it or how you validate if what you have generates value. Nor what is important to them or how to differentiate yourself.
The model must be built from validation, not from speculation or imitation. It is not a theoretical exercise, but a dynamic system that responds to the reality of the market. It must have the actors at the center, to learn how to generate and capture value.
Entrepreneurship is creating value, not repeating formulas
A profitable, repeatable and scalable business is born when you help a real person advance in their life. And for that, you need to go out into the world, listen, learn and adjust.
Copying models is easy (and ineffective, or at least risky).
Discovering unmet needs is powerful.
Creating value is transformative. It is what enables you to capture value and achieve your purpose.
Thanks for reading!
