Towards a new customer segmentation and development model


We are all essentially the same in the intrinsic things that make up our condition as human beings and we are all, in turn, immensely different in the particularities that constitute the way we think, act or solve problems. 


The best businesses arise from being able to see and understand that difference in the other, from the ability to know how to find a group of people with that difference as a common pattern and to understand how to add value to that particularity that can be expressed as a problem, a desire or an aspiration. 


Our methodology for the generation of business models proposes a new client segmentation based on listening, observation and a sincere relationship with the other. And, on many occasions, the best businesses - even as happened with ours - all start by giving value first to that group of people, without expecting anything in return, because it then comes back multiplied.