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The startup way

The startup way

by Eric Ries

Innovation and Entrepreneurship

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Synopsis

In The Startup Way, the author turns his attention to a new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Ries lays out a new management system that leads to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead.

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