ENTREPRENEURSHIP AND INNOVATION ONLINE COURSE

Inside the tornado: marketing strategies from Silicon Valley's cutting edge

Inside the tornado: marketing strategies from Silicon Valley's cutting edge

by Geoffrey Moore

Innovation and Entrepreneurship

SHOP AT AMAZON

Synopsis

In this marketing book the author, Geoffrey  Moore, provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. 

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In“ Inside the Tornado”, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

 

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