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Blue ocean shift: beyond competing - proven steps to inspire confidence and seize new growth

Blue ocean shift: beyond competing - proven steps to inspire confidence and seize new growth

by W. Chan Kim, Renée Mauborgne

Strategy

SHOP AT AMAZON

Synopsis

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance,the authors deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.

scalabl
scalabl
scalabl